THE WORK

DYNAMIC INSTAGRAM STORIES

By using the Instagram account of Simms, we are attracting true fly fishermen- or fisherwomen -through our campaign posts and through the interactive Instagram story. 

The story allows followers to play a game of Go Fish against their significant other for a chance to win a couples fly fishing trip or even discounts on products.

PLAY VIDEO FOR USER JOURNEY

oUT OF HOME

For the non Instagram followers, we designed a large touch-screen version of the game to be used in pop-ups and even malls. Tickets for discounts are printed at the end of the game. 

Graphic Design: Maddi Steffen