DYNAMIC INSTAGRAM STORIES
By using the Instagram account of Simms, we are attracting true fly fishermen- or fisherwomen -through our campaign posts and through the interactive Instagram story.
The story allows followers to play a game of Go Fish against their significant other for a chance to win a couples fly fishing trip or even discounts on products.
PLAY VIDEO FOR USER JOURNEY
oUT OF HOME
For the non Instagram followers, we designed a large touch-screen version of the game to be used in pop-ups and even malls. Tickets for discounts are printed at the end of the game.
Graphic Design: Maddi Steffen