CAROLINE COOK

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Education

Savannah College of Art & Design 
BFA in Advertising, June 2018

eXPERIENCE

ARCHER MALMO| dIGITAL content strategist
JANUARY 2019 - PRESENT

Concepting, creating, and planning content for Hyatt, Travel Nurses Inc.,
Tower Garden and Tower Farms organic and paid social media.

 

Energybbdo | Digital Design Intern

JUNE - AUGUST 2018

Designed e-commerce style guides and web assets for brands.


Worked seamlessly with strategy interns to produce a re-brand and
platform campaign for a start-up ticketing company.

SCAD+ (SCAD plus) |
sOCIAL MEDIA MARKETING MANAGER

MARCH - JUNE 2018

Managed social media accounts and marketing activations for two
entrepreneurial companies: Battery Jam Video Game & Kineticards
(AR greeting cards)

URBAN DECAY COSMETICS |
Global e-commerce and dmi Intern
JUNE - AUGUST 2017

Assisted in website redesign, website optimization, and continuously
drove brand voice through all digital assets.


Assisted the Senior Coordinator of Global E-Commerce with content
delivery to International Markets.


Created a global influencer campaign to launch the re-branding of the
Naked palettes.


Optimized the Beauty Junkie Rewards System based on consumer insights.

L’OREAL + REDKEN + SCAD
JANUARY - MARCH 2018

Collaborated with Redken to create two platform campaigns for the launch of new influencer products.

 

Organized target audience focus groups regarding the impact of influencers on social media (Instagram specific).

 

Led affinitization of secondary and primary research to garner insights.

 

Created strategic activations for influencer content and designed an organic user journey for the targeted audience to continuously stay involved online and in physical presences.

HEINEKEN USA + SCAD
SEPTEMBER - NOVEMBER 2017

Collaborated with HEINEKEN USA and Sustainable, Industrial, and Service Design students to find a new purpose for recycled glass.

 

Worked with the Service Designers to strategically plan customer interactions with our new products and elevate recycling.

L’OREAL + URBAN DECAY + SCAD
JANUARY - MARCH 2017

Collaborated with Urban Decay Cosmetics to redesign their flagship stores in the U.S.

 

Led the integration of technology to enhance the omni-channel experience within the digital and physical store fronts. Aided in designing the user interface for the Urban Decay app.

Accolades

Summa Cum Laude 2018

SCAD Academic & Athletic Scholarship 

NAIA National Qualifier in Cross Country 

NAIA All-American Track & Field 2017, 2018

SCADDY'S 1st Place Award for Use of Social

SCADDY's 2nd Place Award for Art Direction

skills

Art Direction

Strategy

User Experience

Website Design

User Interface Design Graphic Design

Writing

Microsoft Word

Power Point

Projection Mapping

SEO Optimization Snapchat Lens Studio 

Adobe Software: Photoshop Illustrator InDesign

After Effects Premier
XD

activities

SCAD Cross Country Athlete SCAD Track & Field Athlete Triathlete
Equestrian

Actress
Model
Improv