Savannah College of Art & Design
BFA in Advertising, June 2018
ARCHER MALMO| dIGITAL content strategist
JANUARY 2019 - PRESENT
Concepting, creating, and planning content for Hyatt, Travel Nurses Inc.,
Tower Garden and Tower Farms organic and paid social media.
Energybbdo | Digital Design Intern
JUNE - AUGUST 2018
Designed e-commerce style guides and web assets for brands.
Worked seamlessly with strategy interns to produce a re-brand and
platform campaign for a start-up ticketing company.
SCAD+ (SCAD plus) |
sOCIAL MEDIA MARKETING MANAGER
MARCH - JUNE 2018
Managed social media accounts and marketing activations for two
entrepreneurial companies: Battery Jam Video Game & Kineticards
(AR greeting cards)
URBAN DECAY COSMETICS |
Global e-commerce and dmi Intern
JUNE - AUGUST 2017
Assisted in website redesign, website optimization, and continuously
drove brand voice through all digital assets.
Assisted the Senior Coordinator of Global E-Commerce with content
delivery to International Markets.
Created a global influencer campaign to launch the re-branding of the
Optimized the Beauty Junkie Rewards System based on consumer insights.
L’OREAL + REDKEN + SCAD
JANUARY - MARCH 2018
Collaborated with Redken to create two platform campaigns for the launch of new influencer products.
Organized target audience focus groups regarding the impact of influencers on social media (Instagram specific).
Led affinitization of secondary and primary research to garner insights.
Created strategic activations for influencer content and designed an organic user journey for the targeted audience to continuously stay involved online and in physical presences.
HEINEKEN USA + SCAD
SEPTEMBER - NOVEMBER 2017
Collaborated with HEINEKEN USA and Sustainable, Industrial, and Service Design students to find a new purpose for recycled glass.
Worked with the Service Designers to strategically plan customer interactions with our new products and elevate recycling.
L’OREAL + URBAN DECAY + SCAD
JANUARY - MARCH 2017
Collaborated with Urban Decay Cosmetics to redesign their flagship stores in the U.S.
Led the integration of technology to enhance the omni-channel experience within the digital and physical store fronts. Aided in designing the user interface for the Urban Decay app.
Summa Cum Laude 2018
SCAD Academic & Athletic Scholarship
NAIA National Qualifier in Cross Country
NAIA All-American Track & Field 2017, 2018
SCADDY'S 1st Place Award for Use of Social
SCADDY's 2nd Place Award for Art Direction
User Interface Design Graphic Design
SEO Optimization Snapchat Lens Studio
Adobe Software: Photoshop Illustrator InDesign
After Effects Premier
SCAD Cross Country Athlete SCAD Track & Field Athlete Triathlete